Benefits for businesses
- Increasing the use of existing tourism infrastructure, especially outside the peak seasons
- Promoting/stimulating entrepreneurship
- Boosting and diversifying tourism demand to new target groups
- Developing and expanding existing tourism destinations
The target is to increase the utilization rate of tourism services in the region and create new business opportunities for tourism service providers. The project aims also to equip service providers with better skills and products for new customer groups and nationalities, especially combining city holidays and nature holidays in lake surroundings to one trip is a good way to meet customer expectations of comprehensive experience of the destination.
During the project, a cross-border cluster of tourism service providers with shared brand will be set up. It will combine two, completely different attractive and popular tourism destinations, Saint Petersburg, Leningrad Oblast, Russia and Saimaa Lakeland region in Finland, in a new way that appeals to new customer segments.
First, the project finds out the potential tourist segments and suitable marketing and distribution channels for these segments, resolving travel related logistic problems as well as combining existing and new tourism products into high-quality attractive test product sets according to chosen client profiles. The test sets will be used for demonstrating the different features of the corridor product in order to persuade tourist groups spend more time in the region.
During the project marketing strategies, distribution channels and tourism products of destination marketing organization and tourism enterprises in the area will be updated and reformed. The activities will cover introducing relevant businesses with each other to realize the services and creating an information platform for products, services and logistics.
A new structure for regional SME’s support – a brand cluster – will be created in order to provide entrepreneurs with the necessary information for business development and creation of new products.
St. Petersburg – Saimaa Lakeland travel corridor is a cross-border project where the lead partner is Savonlinnan Hankekehitys Oy (Savonlinna Development Services) and the other project partners are Saint Petersburg City Tourist Information Bureau, City of Lappeenranta, Imatra Region Development Company Ltd., Mikkeli Development Miksei Ltd and Information tourist centre of Leningrad Region.
Total budget of the project is 838 037 euros and the project is funded by The South-East Finland – Russia CBC 2014-2020 programme (80%) and co-financed by the project partners.